Adwords Tip: Are Your Adgroups a Disaster?
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Adwords is a phenomenal way to get laser-targeted traffic to your site quickly, but it does have a steep learning curve…
…And that’s pretty daunting when it’s your own time and money on the line!
So, here’s some important advice from a decade-long veteran of pay per click marketing, and an easy way to boost your profits from your Adwords investment:
A crucial element of Adwords account is how well you have your Adgroups organized.
Don’t fall into the oh-so common trap of only creating a couple of adgroups per campaign and then stuffing them with hundreds (or thousands) of keywords.
Save yourself lots of pain and frustration, don’t do this!
Trouble in that this is like giving Google permission to “gouge” you, and you’ll end up paying way more per click, suffer from lower CTR’s due to poor relevance of your ads, and most likely be nailed with poor quality scores.
Remember always, “relevance” is the key to unlocking Adwords!
Since it’s virtually impossible to write ads that are targeted, specific and “relevant” for hundreds or thousands of different keywords all in the same adgroup, you need to “break out” keywords into their very own adgroups.
For keywords with a lot of clicks, this might mean one keyword (with it’s three different match-types) per adgroup, and that’s all!
Even for lower traffic keywords, have no more than 15 to 21 keywords per adgroup.
After you “break out” the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads.
Your ROI on your Adwords investment will instantly increase, overnight, along with lowering your per click costs and increasing your CTR!
Tags: Internet Marketing
Popularity: 1% [?]
Sphere: Related Content
