AdWords Management - Using E-Mails
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If you utilize e-mail well, you can keep your customers with you 3 times as long. What is the most personal way to contact someone on the internet? Email is the answer. By using email you can sell to your customers over and over again, by forging a trusting relationship and making a business opportunity based on your individual personality.
No discussion about Google AdWords would be complete if we didn’t show you how to turn that expensive one-millisecond click into a long-term relationship. When someone clicks on your ad, Google charges you $.50 regardless of what happens next. If the guy leaves after five seconds, he’s gone, and you’ll probably never get him back without paying again.
You are paying 50 cents for five seconds of this guys time-WOW, that works up to be $600 per hour! That way of looking at it could be depressing, but, if that individual leaves their email address, you can correspond with them on an ongoing basis for a fraction of that 50 cents, or for free. With a choice between buying your $1,000 product and giving you his email address which is more likely? You can still sell him your product later.
With a more complicated sales procedure, it is even more important to divide it into smaller steps.
The Effectiveness Of Email Use Relies on Being Personal
Ordinary advertisers have diminished understanding of the intimate qualities of email. They don’t grasp that by violating that intimate quality they can drive away prospective clients, ones who might otherwise have been receptive.
When you are composing your emails write as is you are talking to one person, unless you are writing to a group where each member knows the other members. Writing to a crowd when your email is addressed to individuals is that last thing you want to do. Speak to your client, an individual.
1. A “From” Field that Shows You’re a Real Person
Consider that if speaking to an individual in the text of your message is working than think how to apply that to other areas of the email. How about your “from” field. Look at the different impressions that these “from” lines make:
Bill Kastl
William Kastl
William D. Kastl
Nakatomi Corporation
William D. Kastl, Nakatomi Corporation
Nakatomi Sales Department
Bill Kastl, Nakatomi Sales
Be genial and intimate while avoiding the “spam” look. This can be challenging because people who create spam always try to give their messages the appearance of a message from a familiar friend. The solution is to include an item so pointed to their individual interests that a spammer could not have thought it up.
Pick a “from” field that your customers will understand, and stick with it.
2. A Provocative Subject Line
The most important thing about e-mail is that its success or failure is all about context. E-mail subject lines work not because they follow standard copywriting formulas but because they tap into what specific people are interested in at a particular time.
If you were shown a common a common cross section of e-mail subject lines, you would find it impossible to distinguish them from spam. Therefore we need to talk about a subject you comprehend: Google AdWords
When Google is NOT the Best Way to Get a Customer
Are Google Employees Spying on You?
Google’s ‘Don’t Be Evil’ and all that
Five Insidious Lies About Selling On The Web
These are no cheep sounding promotional that stab at the recipient, rather they suggest that there is a story to be told, making the reader want to find what that story is.
Tags: Internet Marketing
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